Bitterfeld-Wolfen/Dortmund, 14 July 2011 – Q-Cells SE, one of the leading photovoltaics companies in the world, is to become a “Champion Partner” of this year’s German football champion Borussia Dortmund (BVB).
Both leading in their sectors, the two brands are joining forces to extend the reach of “new energy” in the Ruhrgebiet region and raise awareness on photovoltaics at an international level. True to the motto “SolarChampions”, Q-Cells and BVB will strive to jointly promote transformation of the energy market. As part of the partnership, a major solar system from Q-Cells will be installed on the roof and facades of BVB’s stadium, SIGNAL IDUNA PARK, so that BVB can produce clean and cost-efficient energy from a durable source in the form of solar power and increase the sustainability of the site. The five-year partnership includes a range of different measures above and beyond environmentally-friendly energy supply, with the aim of raising awareness of solar energy, the Q-Cells brand and products among a broad public and allowing people to experience them. A number of activities are planned to further this end.