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27.04.2011 00:00

Q-Cells enters Japanese residential photovoltaic market

  • Q-Cells teams up with Japanese installers and forms innovative sales network: Q-Cells Meister Club (QMC)
  • QMC offers integrated residential photovoltaic solutions to Japanese end costumers


Tokyo (JP) / Bitterfeld-Wolfen (GER), April 27, 2011 – Q-Cells SE, one of the world’s leading photovoltaics companies, is the first company of German origin to enter the Japanese residential market with integrated photovoltaic (PV) solutions. In order to ensure a successful market entry, QCells has founded the Q-Cells Meister Club (QMC), which is an innovative sales network of selected local installers, offering residential PV solutions with Q-Cells solar modules. The QMC delivers Japanese residential end customers high quality solar systems kits for their roof-top installations from a single source.

“The QMC was initiated before the earthquake hit Japan”, says Nedim Cen, CEO of Q-Cells SE. “Yet, we believe that solar energy will be an important resource and growing market for the Japanese energy supply. This is why Q-Cells strengthens its presence in Japan with local partners and PV solutions.”

Since January 2010, Q-Cells has been running an office in Tokyo, selling its high quality products, comprising solar cells, multi crystalline solar modules Q.PRO and Q.BASE and thin-film solar modules Q.SMART. With the official start of QMC in early March, Q-Cells moves into offering complete PV packages to residential end customers. The residential market makes up for 90% of the overall photovoltaic market in Japan with a forecast volume of 1 GWp in 2011. In March, Q-Cells installed its first residential system of 9.87 KWp in Osaka, which can make up for an electricity supply of 10.594 kWh or a reduction of 3.300 kg CO2 emissions per year.

The QMC already counts 30 members, offering entire  solar systems kits, including solar modules, inverters, mounting systems, monitoring systems, cables and other components. The members of the QMC benefit from installation and sales trainings provided by Q-Cells with the overall aim, to offer highly secure and best quality system kits and services to Japanese customers. “Our German Engineering solar modules match the quality of the  components of our selected local partners and meet the high quality requirements of Japanese customers”, said Steffen Studeny, Managing Director of Q-Cells Japan. Q-Cells will put further effort in increasing the number of members of the QMC throughout 2011.  

Q-Cells was founded in 1999 and has since developed into one of the world’s leading photovoltaics companies. Built on the solid foundation of a solar cell manufacturer, Q-Cells has widened its product portfolio and now also provides solar modules and turnkey solar systems. As a pioneer in the photovoltaic industry, Q-Cells sets benchmarks for  efficiencies, aesthetics and craftsmanship. The main advantages of Q-Cells solar modules are their outstanding low-light behavior, their flex-resistant frame as well as their resistance of high snow and  wind loads up to 5.400 Pascal. This makes the systems also suitable for snow areas and low irradiation regions in Japan.